How an Ad Agency with an Inquisitive Nature came to learn a lot about Boomers and the Meltdown.

 

As the meltdown set in, particularly in Spring 2009 -- when the Dow teetered close to 6500 -- it shocked us all into the realization that Boomers might have a tough time retiring. Their 401Ks were in the tank. And, frankly, most of us felt helpless to do anything about it. Then one day, pure inspiration took over. At Brandloft, we have an expertise in in-depth qualitative interviewing and then analyzing what we learn to make strategic ommendations about brands. So...                          

 Why not apply this expertise to the meltdown -- the worst economic downturn since the Great Depression -- and examine it's effect on Baby Boomers?

So that's just what we did. We conducted an online qualitative survey of 150 Boomers asking them how the meltdown has affected many aspects of their lives. Then we zoomed in and talked in-depth to nine Boomers from across the socioeconomic spectrum and detailed how the meltdown has affected them personally. You'll find their stories insightful, compelling and highly relevant. 

                                                                                 

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How an Ad Agency with an Inquisitive Nature came to learn a lot about Boomers and the Meltdown